Search results

This study aims to gain a deeper understanding of the industry practice to guide the formation of support tools with a rigorous theoretical backing. Cross-functional teams are an essential component in new product development (NPD) of complex products to promote comprehensive coverage of product design, marketing, sales, support as well as many other activities of business. Efficient use of teams can allow for greater technical competency coverage, increased creativity, reduced development times and greater consideration of ideas from a variety of stakeholders. While academics continually aspire to propose methods for improved team composition, there exists a gap between research directions and applications found within industry practice.

Through interviewing product development managers working across a variety of industries, this paper investigates the common practices of team utilization in an organizational setting. Following these interviews, this paper proposes a conceptual two-dimensional management support model aggregating the primary drivers of team success and providing direction to systematically address features of team management and composition.

Based on this work, product managers are recommended to continually address the positioning of members throughout the entire NPD process. In the early stages, individuals are to be placed to work on project components with explicit consideration toward the perceived complexity of tasks and individual competency. Throughout the development process, individuals’ positions vary based on new information while continued emphasis is placed on maintaining a shared understanding.

Bridging the gap between theory and application within product development teams is a necessary step toward improved product develop. Industrial settings require practical solutions that can be applied economically and efficiently within their organization. Theoretical reflections postulated by academia support improved team design; however, to achieve true success, they must be applicable when considering product development.

The purpose of this paper is to examine how consumers’ willingness to buy is influenced by two essential design elements: form and functional design. Form design refers to appearance and can be categorized as typical or non-typical. Function design relates to product features and can be the basis of whether a new product is perceived as a radically new product (RNP) vs an incrementally new product (INP). An interaction between form (typical vs non-typical) and function (RNP vs INP) was hypothesized and examined based on consumers’ knowledge of a product category and level of technological innovativeness.

Two between subject experiments were conducted in which two factors were manipulated (2×2 ANOVA): the degree of technological innovation (RNP vs INP) and form (more typical vs less typical).

Findings reveal that form design has a minimal impact on consumers’ evaluations of INPs, but less typical form design is preferred over typical form design for RNPs. Moreover, form design matters more to consumers who are technologically more innovative (vs less innovative) and more knowledgeable (vs less knowledgeable).

The managerial implications are multiple. Depending on the degree of the technological innovation, new design form can be strategically aligned to the function of a new product to increase perceived value – an effect observed among South Korean consumers that we anticipate will extend upon other cultures high in uncertainty avoidance.

This research will shed some light on an area of marketing that has been previously under-researched: form-based design in global innovation diffusion focusing on Asian countries and provide a more systematic approach to the empirical studies of form design issues in global marketing. This research extends the current design and innovation literature by examining the two dimensional types of design (visceral form and functionality) and potential moderators: degree of product innovation (RNP vs INP), consumer innovativeness, and consumer knowledge.

This study aims to present a new web page recommendation system that can help users to reduce navigational time on the internet.

The proposed design is based on the primacy effect of browsing behavior, that users prefer top ranking items in search results. This approach is intuitive and requires no training data at all.

A user study showed that users are more satisfied with the proposed search methods than with general search engines using hot keywords. Moreover, two performance measures confirmed that the proposed search methods out‐perform other metasearch and search engines.

The research has limitations and future work is planned along several directions. First, the search methods implemented are primarily based on the keyword match between the contents of web pages and the user query items. Using the semantic web to recommend concepts and items relevant to the user query might be very helpful in finding the exact contents that users want, particularly when the users do not have enough knowledge about the domains in which they are searching. Second, offering a mechanism that groups search results to improve the way search results are segmented and displayed also assists users to locate the contents they need. Finally, more user feedback is needed to fine‐tune the search parameters including α and β to improve the performance.

The proposed model can be used to improve the search performance of any search engine.

First, compared with the democratic voting procedure used by metasearch engines, search engine vector voting (SVV) enables a specific combination of search parameters, denoted as α and β, to be applied to a voted search engine, so that users can either narrow or expand their search results to meet their search preferences. Second, unlike page quality analysis, the hyperlink prediction (HLP) determines qualified pages by simply measuring their user behavior function (UBF) values, and thus takes less computing power. Finally, the advantages of HLP over statistical analysis are that it does not need training data, and it can target both multi‐site and site‐specific analysis.

Campaigns to promote the COVID-19 vaccination messages to vaccine-hesitant consumers in the late stages of the pandemic are often met with resistance. This study aims to explore a way to leverage positive emotions induced from entertainment media consumption to promote vaccination messages to this audience group.

An online experiment was conducted with vaccine-hesitant consumers (N = 409). Participants viewed personally relevant entertainment music videos or mundane videos and vaccinated messages embedded in user-generated comments.

Data revealed that feelings of inspiration and nostalgia induced from entertainment media consumption increased vaccination intentions via increased risk perceptions and reduced anti-vaccination attitudes.

Social marketers should consider leveraging the combined effect of entertainment media-induced positive emotions and user-generated comments to motivate behavioral change among vaccine-hesitant individuals in the late stages of the COVID-19 pandemic.

The present study adds to social marketing literature by showing mechanisms that positive emotions induced from entertainment social media consumption might lead to health behavioral change.

The law-oriented short stories and novels of lawyer/English professor John William Corrington are receiving increasing attention from legal scholars. However, no one has analyzed the science fiction screenplays he co-wrote with his wife, Joyce, from a legal perspective. This article analyzes two such screenplays and concludes that they are “Socratic” texts whose narrative structures and epistemological processes work in much the same way that the traditional participatory exchange works in law school. My analysis explores the links between law, allegory and science fiction as intersecting methods to imagine the possibilities for the future.

Cohesion is a key contributor to team effectiveness, leading to great interest in understanding how to diagnose, monitor, and enhance it in practice. However, there is great inconsistency in how cohesion is conceptualized and measured, making it difficult to compare findings across studies, and therefore limiting the ability to advance science and practice. To begin addressing these issues, we draw from qualitative and quantitative analyses and extract themes indicating what matters most for effective cohesion measurement. Such themes are presented around six major questions – who, what, when, where, why, and how – as they pertain to each major component of the cohesion measurement process. Emerging approaches to cohesion measurement and corresponding avenues for future research are also discussed.

Understanding the complexity of the change process is critical if early childhood improvement initiatives are to result in lasting change. One of the keys to effective programs and efficient use of resources is an understanding of readiness to change. This chapter presents a theoretical approach to understanding readiness to change in the field of early education and care. We describe applications of this approach used within a community-wide initiative in Rochester, New York, funded by an Early Childhood Educator Professional Development grant. The goal of the initiative was to create an integrated professional development system from entry level through the completion of a bachelor degree, with the priorities of increasing access, alignment, and articulation. We describe interventions at the community, organization, and individual level, and explore the impact of readiness to change at each of these levels.

Evaluation results show that educators enrolled in the research-based mentoring program offered by this grant became involved in other types of professional development programs, made significant gains in the quality of the classroom environment, and had children who made gains in overall development and vocabulary beyond developmental expectations. We conclude with a discussion of these results as well as implications for policy, practice, and future research.

The prevalence of body art is on the rise; particularly among college age persons. This study aims to use group norms theory (GNT) and the justification‐suppression model of the expression of prejudice to examine the impact of body art such as tattoos and piercings on ratings of acceptability by co‐workers.

In a full‐factorial two‐by‐two scenario‐based experiment the authors manipulated the presence or absence of face‐to‐face customer contact and the interdependency of the distribution of rewards.

After controlling for participants' own tattoos and piercings, impression management, openness‐to‐experience, and agreeableness, the authors have found that an inside sales job and independent rewards are significantly positively related to acceptability but that their interaction was not.

The limitations of this study include the fact that it is a scenario‐based experiment using a fictitious co‐worker and that the sample is comprised of college students. However, manipulating body art in a live confederate would likely to have been impossible and college students are in the age group in which body art is most prevalent, making them logical candidates on which to examine the hypotheses.

Even those with body art themselves still prefer not to work with body art (non‐concealable) wearers in jobs with high levels of face‐to‐face customer contact or in jobs in which rewards are shared equally like team‐based sales.

An experimental design is used so as to manipulate only those characteristics of the work relationship hypothesized to be of interest, while controlling for extraneous variables like attractiveness and personality in the co‐worker, which vary greatly from person to person.

This essay offers a number of propositions about the size, pace, and distribution of defense cutbacks and about the conversion of military resources to civilian purposes. We argue that the prospects for a peace dividend in the aftermath of the cold war are clouded by substantial political incentives and economic interests that may oppose or retard military retrenchment. We also contend that the resource savings from any military retrenchment may not neces-sarily be reallocated fully and efficiently to produce gains in civilian production and productivity. Such gains are apt to take some time to materialize whereas the political costs and socio-economic disruption caused by lower military expenditures are likely to be felt more immediately. Indeed, given their different social institutions, political cultures, and economic structures, different coun-tries may be expected to pursue alternative policy offsets that accompany any defense cutback, and they may be expected to encounter different conversion problems and derive different costs and benefits from efforts to convert swords into plowshares. We conclude with an agenda for future research.